An introduction to Blogging
Blogging is one of the oldest forms of Social Media, it is short for Weblog and is basically an online journal or diary that is related to your brand and industry.
Blogging is not just restricted to writing a Blog post as many believe , you can add images or create a video Blog on a regular basis and each Blog post will stay on your website usually with the latest posts listed in chronological order for all your visitors to see. Therefore another major benefit is that it helps keep visitors on your site, increases what is called `stickiness` and help lowers your bounce rate (Junaid Ahmad) which in turn gets rewarded by Google.
Why would you want a Blog for yourself and your business?
What good is a blog to my business
business Blog has many advantages and can be very powerful in attracting traffic, not just traffic but the right traffic to your website! It will also give your business a voice, a personality and help show the world that you are an authority within your industry. It also builds trust and credibility for your brand which in today`s world of Social Media and word of mouth recommendations is essential.
A consistent and interesting Blog will help you engage with your target audience and as I mentioned earlier it will keep them on your website, hopefully they will read other interesting posts on your site or even go on to look at your products, services or even contact you.
A regular updated Blog will keep your website fresh and with up to date
One of the main advantages is that it will certainly help with your SEO (Search Engine Optimization) and your search ranking
Advantages of Blogging
- Increase brand awareness
- Increase traffic to your website
- Improve your search ranking
- Build customer loyalty
- Enhance your position as an authority in your industry
- Keep visitors stick on your website
- Increase customer engagement
- Help with sales leads
- Free to do!
- Helps with content curation for your Social Media
Haven said all that, lets move to the main reason why I am writing this post
How do you start to Blog?
Please my friend before I teach you how to start a blog, I will love to tell you that blogging business is not a quick rich thing, but it takes time, energy, devotion and determination. Before you start a blog, you must first have knowledge on what type of blog you want to build. You have to narrow your blog to a niche. Now what is a blogging niche? A blog niche is a clearly defined topic (or topics) covered by a particular blog, and written with a specific audience in mind(Mary Fernandez) haven said that, lets move to the main work of the day.
To start a blog, you need to first have a domain name and a good hosting service from a hosting company, this will cost you a little. But if you want to have a free blog , you can check out our guide on how to create a free blog and different platform that you can host your blog for free.
The disadvantage of a free blog is that you are not in full control of your blog and can not add anything you want . as I said earlier, to start a new blog you need to have a domain name. I know the word is strange to you right? Let me break it down. A domain name is what is use to identify your blog on the internet, that is your blog address. It can be yourdomain.com, yourdomain.org. as for this blog my domain name is goldenspeak.com, my url is my domain name. Now lets move to how to get a domain name and things to do before you purchase a domain name.
Before you purchase a domain name, first think about a name that relate to the kind of blog you want to create. In other word choose a name related to your niche.
You can ask friends for a name they think will suit your blog niche. you can also check out list of tools that helps to suggest a domain name.
After you have gotten a domain name, the next thing to do is to go online to check if the domain name is available. There are different platform to check the availability of a choosen domain name, here are some godaddy, namecheap e.t.c Now that you have a registered domain name, the next thing is to choose a good hosting service company like Bluehost, hostgator, siteground, if you are in African one.com is the best hosting company I can suggest after much research. They also have wordpress package for a blog. use the link below to get 50% off when uou buy a host from one.com
After you have purchase the host plan for your new blog, now lets get build your blog together.
HOW TO START A BLOG
If you just want to write content.Then things are pretty easy and simple. Follow these steps and you will be done.
Step 1:- Choose a platform.
- There are many platforms available nowadays where you can get started and within a couple of days you can start writing. (In fact you can start in couple of hours or minutes.)
- Some of most famous and easiest are blogger by Google, WordPress, Tumblr, Medium, Squarespace, Svbtle, LiveJournal, Weebly.
- For more information on free platform to create a blog check out our guide on how to create a free blog in blogspot
If you need a professional advice on this, I will recommend wordpress.org. wordpress is a content management system that helps in creating a blog and even a website. The good thing about wordpress is that it can be customize to suit your needs.
Depending on your hosting company, and most hosting company provide a one clip installation for wordpress.
to install wordpress, login to your hosting cpanel to use softaculous software installation for wordpress.
How to Install WordPress using Softaculous
should in case you do not no, Softaculous is a popular auto-installer script. It allows you to easily install popular web applications like WordPress with just a few clicks.(Wpbeginner).
To install wordpress with Softaculous, login to your hosting cpanel and check out for Softaculous icon or WordPress installer icon.
Once you locate the icon, the next thing for you to do is to click on the install button
If you blog uses
http://www as protocol ,
you need to specify it because Softaculous will ask you where you want to install WordPress.
If your site has SSL and HTTPS, then you can select
https://www. as protocol.
After that, you need to choose the domain name where you want to install WordPress. Most users want to install WordPress in their domain’s root directory, like yoursite.com. In that case, you need to make sure that the ‘In Directory’ field is left empty.
Scroll down a little, and you will see the site settings section.
In this section you need to provide your blog name, that is your domain name as the title of your blog. then a little description . this can also be change after installation from the admin area.
After you need to provide an admin username password, and email address.please we advice you use a strong password. so that your blog will not be a prey to hackers.
Make sure that you enter correct email address in the admin email field. This is where WordPress will send notifications and password reset link if you ever forgot your password.
Rest of the options on the screen are optional. You can now click on the install button to run the installer.
after clicking the install button, Softaculous will run the installer using the settings you provided. You will see a progress bar with installation status. It will take a couple of minutes, do not close the window until the progress bar reaches 100% otherwise this may affect your WordPress installation.
You will see a success message after the installation is finished. It will also show you a link to your website and another link to your WordPress admin area.
now to login to the admin dashboard of your newly created wordpress blog, visit this url yoursitename.com/wp-admin, this load and you will need to enter your username and password.
Step 2: install a good themes and good plugins
- After you have install wordpress, the next thing is to install a wordpress themes and list of good plugins. Check out our guide on how to install a theme the right way and always how to install a plugin.
- After installing the themes and installing the necessary plugins, start to . Write whatever you want to write. You are a blogger. congratulation
Step 3: Promote your new blog using social media
- Make most of Social Media. Social media one big place that bloggers use to drive traffic to their blog or website.
- Promote and Publicize your blog and your self.
- And keep writing.
- Start reviewing other products/books or anything and get paid.
Conclusion: i hope that this guide walk you through the process of starting your blog journey please check out the recommended tutorials below
- How to create a blog page in wordpress
- How to display popular posts in a blog sidebar
- How to create and use categories in wordpress
- How to Add and Use Widgets in WordPress
- How to display popular posts in a blog sidebar
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